AMMO Inc. Granted Endcap Merchandising Displays with Video to Showcase Unique Attributes of its STREAK Visual Ammunition
SCOTTSDALE, AZ, July 19, 2018 (GLOBE NEWSWIRE) — AMMO, Inc. (OTC:POWW), a technology leader and premier American ammunitions manufacturer, today announced the expansion of its product distribution into Bass Pro Shops and Cabela’s locations. AMMO Inc. began its initial shipments in July and anticipates further rollouts in the coming year.
“AMMO Inc.’s entry into premier outdoor destination brands like Bass Pro Shops and Cabela’s is a testament to the innovation and excitement that we are bringing to the shooting sports industry with products such as our STREAK Visual Ammunition,” commented Fred Wagenhals, AMMO Inc.’s Chief Executive Officer. “We developed a unique endcap merchandising display in partnership with Bass Pro Shops and Cabela’s that entices consumers to engage with our products through a 24-inch video that is integrated into the three-sided display showcasing the visual laser-like signature of STREAK for its customers. The combination of our differentiated product and merchandising makes for a compelling offering and is resulting in heightened customer engagement that is consistent with the stimulating shopping experience that Bass Pro Shops and Cabela’s offers outdoor enthusiasts.”
STREAK Visual Ammunition uses an exclusive patented technology that gives the shooter the ability to visually see their projectile throughout its path to the intended target. This non-incendiary visual round is a game changer for the sporting industry. The overwhelming attention and demand for the STREAK line has helped position AMMO, Inc. as a technology leader in the industry.
About Bass Pro Shops
Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named by Forbes as “one of America’s Best Employers.”
About AMMO, Inc.
With its corporate offices headquartered in Scottsdale, Arizona, and a manufacturing facility in Payson, Arizona, AMMO, Inc. (the “Company and/or AMMO”) designs and manufactures products for a variety of aptitudes, including law enforcement, military, hunting, sport shooting and self-defense. The Company was founded in 2016 with a vision to change, innovate and invigorate the complacent munitions industry. AMMO promotes branded munitions, including its patented STREAK Visual Ammunition, the Jesse James line of munitions and accessories, /stelTH/ subsonic munitions, and OPS (One Precise Shot) a lead-free frangible tactical line of munitions for self-defense. For more information please visit: www.ammo-inc.com
Phone: (646) 277-1263
Chevalier Advertising, Marketing & Public Relations