IT ALL STARTED WITH A PASSION FOR PRECISION.
We pride ourselves in our American heritage. We proudly use the finest American made components, manufacture our products in Payson, Arizona and every round is meticulously inspected by US Citizens; we set out to create jobs for Americans. The ammunition we build performs like high end custom hand loaded ammunition, but is sold at competitive prices. We strive to be the leading innovator of center-fire ammunition for military, law enforcement, and civilians. Every load is developed for a specific purpose with a focus on consistency, accuracy, and even, in some cases, felt recoil. Each round is designed, manufactured, inspected and packaged to bring a superior shooting experience to our end consumer.
We believe we can never stop improving and innovating our products, service and marketing efforts. Safety, consistency, and precision are of paramount importance throughout our manufacturing processes. Every round is chamber gauged and hand inspected, with redundant quality control checks. We want to make sure that every round of our ammunition has been carefully inspected and delivers the quality and performance that is expected from our brands.
Every load we make is carefully designed and engineered for a specific purpose. Our development team determines the optimum balance of velocity, accuracy and recoil for each load. Rather than just push “hot loads” that travel faster, but generally at the expense of accuracy and hand comfort, our load specific development team carefully analyzes every load and ballisticians work toward a specific outcome.
Our HyperClean technology allows our consumers to shoot more and clean less. We want to make sure our customers have the ultimate shooting experience and not suffer the tedious aftermath of residual residue over load.
We utilize the some of latest and best technology in the industry. Our manufacturing facility and our processes meets all SAAMI and Mil Spec. All production is carefully run by highly trained ammunition technicians and seasoned quality control inspectors which hand inspect each and every round prior to packaging.
Chief Executive Officer & Chairman
A native of Marion, Ohio, Wagenhals was Action’s Chairman, President and Chief Executive Officer, who, for more than 20 years, has distinguished himself as an accomplished inventor and entrepreneur. By the age of 21, Wagenhals established his reputation as an innovator with the various inventions he designed, built and patented. Those inventions included a two-man, jet-pumped boat design used in jet ski watercrafts; 1:3-scale, gas-powered mini-cars used in various television shows and films; and, a computerized motor that powered the mechanical bulls popularized by the 1980 move Urban Cowboy.
Through his business acumen, Wagenhals became a major force in motorsports. He is widely recognized as one of the industry’s most influential personalities. At Action Performance, he shaped the company by negotiating long-term, exclusive licenses with motorsports’ most popular drivers and teams; by using diverse distribution channels and disciplined branding; and, by maintaining an outstanding reputation for creativity, quality and authenticity.
In those 12 years Action Performance embodies Wagenhals’ entrepreneurial drive and innovative spirit. Over those 12 years Action Performance Companies product sales grew to over $400 million dollars in sales per year. Action was sold in 2005 for $245 million dollars.
Wagenhals is a 1997 Arizona Entrepreneur of the Year Award recipient for the Retail/Wholesale Category. He also was honored as the Anheuser Busch Entrepreneur in Residence for 1997 – 98 at the University of Arizona College of Business and Public Administration.
In 2010 Wagenhals was inducted into The Die-Cast Hall of Fame. In 2011 Wagenhals was named Professor of the Year for teaching a sports entrepreneurship class at the University of Arizona. Recently, Wagenhals has been involved in numerous projects ranging from real estate development to global digital print service for turnkey technical companies.
Chief Financial Officer
Ron served as the director of Strategic Planning for a $2 billion rollup in the personnel industry after building the largest PEO in Arizona with annual revenue of more than $200 million.
He has experience with corporate turnarounds having purchased and rebuilt a failing healthcare collections company which he expanded to 350 collection employees then sold to a major financial services provider.
Ron also brings strong CFO and audit experience to the company gained at a national accounting firm early in his career.
Ron spent the last 10 years working on private ventures. He provided financial consulting to AQ Live, LLC an Austin, TX eCommerce facilitator from February, 2015 through December 2015 then held the position of CFO of AQ Live from January, 2016 through August, 2016.
Board of Directors
Russell William “Rusty” Wallace, Jr. (60) is a retired American racing driver, for over 30 years, racing legend Rusty Wallace has delighted racing fans not only with his hard-nosed and aggressive approach to racing, but also with a personality and charisma that are unmatched in the sport.
Mr. Wallace was 1989 NASCAR Cup Series Champion, 1984 Rookie of the Year and 55-time Cup Series race winner he will go into history as one of NASCAR’s finest drivers. For 16 straight seasons, Mr. Wallace won at least one race in NASCAR’s Cup Series, marking the third-longest such streak in history. At the time of his retirement in 2005, Wallace’s 55 victories marked the eighth-best all-time total and his nearly 20,000 laps led ranked seventh all-time.
Mr. Wallace’s on-track success was not limited just to NASCAR, however; he is also a former winner of the International Race of Champions (IROC). In 1991, he bested many of the world’s greatest drivers for the series title, becoming the only driver in history to win three of the series’ four events in a single season.
Mr. Wallace’s accomplishments both on and off the track have been widely recognized. He is a member of the NASCAR Hall of Fame, the International Motorsports Hall of Fame, the National Motorsports Press Association (NMPA) Hall of Fame and the Motorsports Hall of Fame of America.
As one of the main protagonists during NASCAR’s meteoric commercial rise of the 1990s and 2000s, Wallace is often credited as being one of the catalysts behind the mainstream appeal the sport enjoys today. At the NASCAR awards ceremony in 2005, he was presented the NMPA Myers Brothers Award, given for outstanding lifetime contributions to the sport of stock car racing.
Mr. Wallace’s more recent undertakings have allowed him to continue putting his vast knowledge and charismatic personality to work. In 2006, he was named Lead Auto Racing Analyst for ABC and ESPN, providing analysis for the networks’ 2006 and 2007 broadcasts of the Indianapolis 500. He went on to headline the networks’ return to NASCAR in 2007 and maintained that role through their exit from the sport at the end of the 2014 season. Currently, Wallace serves as Lead Analyst for MRN Radio—the Voice of NASCAR—where he is heard on more than 700 affiliates nationwide, as well as on Sirius XM Radio.
In addition to his racing analysis, Mr. Wallace remains an active competitor, as owner of Rusty Wallace Racing, which has fielded entries in the NASCAR Cup Series and NASCAR Xfinity Series.
Rusty is also active in other business pursuits. In 2005, he became the first driver in recent history to design a professional racing facility, when he inked the plans for the 7/8-mile Iowa Speedway. The facility opened to rave reviews and currently hosts rounds of the NASCAR Xfinity Series, the NASCAR Camping World Truck Series and the IRL Indycar Series. Mr. Wallace is also a sought-after public speaker and the principal stakeholder in the Rusty Wallace Automotive Group, a collection of eight automotive dealerships located in eastern Tennessee.
Aside from his business interests, Wallace is also a board member of The NASCAR Foundation—the sport’s foremost charity initiative. In that role, he serves on the foundation’s development committee, charged with fundraising for the foundation’s mission of helping children live, learn and play.
Randy Luth currently serves as the president of LUTH-AR-LLC, the company he founded in 2013 to create innovative products for the AR-15 market. LUTH-AR-LLC produces affordable accessories and components for AR-15 rifles.
Previously, Mr. Luth founded DPMS Panther Arms in 1986 and led the company to become one of the leading manufacturers of AR-15/AR-10 firearms and firearm components in the world. Holding 7 patents and numerous industry-leading innovations, DPMS Panther Arms is regarded as one of the pioneers behind the growth and popularity of the AR-15 market.
Mr. Luth has traveled the world promoting hunting with AR-15 style rifles and regularly competes in and sponsors shooting competitions. He has also been involved in the conservation of game animals.
Kathleen Hanrahan has vast experience in both the public sector as well as in the law enforcement market. For nearly 15 years, Ms. Hanrahan held a number of key executive positions at TASER International, Inc., now Axon Enterprise, Inc., culminating as chief executive officer of TASER Foundation. She was chief financial officer during the company’s IPO in 2001 and became chief operations officer in 2003, and then president and chief operating officer in 2006. Her last position at TASER was as chief executive officer and, concurrently, as co-chairperson for the TASER Foundation for Fallen Officers. Over the course of her career, Ms. Hanrahan has held several director positions for a number of corporations in both the profit and non-profit sectors, and currently serves on the SentrySix Defense Group board.
Ms. Hanrahan is currently a private management consultant for her company, New Horizons Management Consulting, and specializes in assisting small- to medium-sized companies in strategy, financial planning, personnel and infrastructure for growth phases.
Among her higher profile clients was LifeLock, Inc., where she served as their interim chief financial officer prior to their initial public offering.
Harry Markley is an experienced law enforcement professional with 31 years of police experience, culminating with a position as Assistant Chief for the City of Phoenix Police Department. In this position since 2013 through his retirement in 2018, he managed the Department’s Patrol Division which included 1,750 officers across eight precincts, which encompassed over 520 square miles in the fifth largest city in the United States. Over his career, Mr. Markley has demonstrated a capacity for department management and transitioned to a variety of leadership roles with the rank of Commander in 2002. In these roles, Mr. Markley was responsible for the Family Investigations Bureau, the management of the Central City Phoenix Precinct, acted as the City Manager Liaison, led the department’s Advanced Training Bureau, oversaw the basic training of the Arizona Law Enforcement Academy which lowered candidate attrition rates, and was accountable for all services provided by the department’s crime lab within the Laboratory Services Bureau.
7681 East Gray Road
Scottsdale, AZ 85260
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